Thinking About Digital Customer Investment
Digital Business Transformation, Digitalising your Business, Digitization for your Business. These are pressing needs for businesses new and old. All of them involve the management and distribution of your Digital Customer Investment.
I set up Naian International as the accessible initial step for a business to understand its digital customer investment.
I decided on this path when I realized that most organizations I came in contact with had a very unclear, often quite chaotic, silo-based, approach to setting up their digital investment as it pertains to their customer-oriented activities.
Why Naian International?
I have a bit over 20 years of experience working in multiple companies, dealing with different types of audiences and designing and executing digital marketing strategies. I am a writer who is trained in business, digital marketing and e-commerce, with hands-on experience in all those fields. I've worked for companies with customer audiences in insurance, scientific instruments, scientific reagents, clothing, toys, travel, and education.
I have the skill and the experience to create the narrative that makes sense out of your digital customer investment now, and into the future.
The specifics of my experience are addressed at my LinkedIn profile.