Implementing Digital Customer Investment
I started on the path toward Digital Customer Investment Planning and Implementation when I realized that most organizations I came in contact with had a very unclear, often quite chaotic approach to setting up their digital investment as it pertains to their customer-oriented activities.
Over 20 years, through experience at multiple organizations, large and small, and by talking to customers, executives, colleagues, and academics, I arrived at a plausible solution to the problem in the form of the concept of Digital Customer Investment (DCI) for Integrated Marketing Activities.
Digital Customer Investment:
A Marketing Mirror Lake for your Company
You can think of the DCI approach as work we do together to create a pristine, marketing-based mirror lake that reflects a forest and a mountain range (representing your company) onto its water surface.
A customer approaches the lake, attracted by the reflection on it, then may touch the water to watch the ripples, and may wade into the lake if the water feels right.
My theory is that customers engaged in this manner, with digital tools at the center, will return again and again to your company based on their experiences with the DCI Marketing Mirror Lake and will have a high degree of satisfaction over time.
How I can help you create your own
DCI-Based Marketing Mirror Lake
Naian international was created to allow your company to create, maintain, and flourish at the edges of its own ‘DCI Lake” guiding your messaging and funnels and growing your revenue and customer base into the near and long term.
The goal is to grow your existing customer base with the same budget as now.