Marketing gives you Data. We put it to work for you.
As a Digital Metrics and Dashboard Specialist, we provide services that make your data tell your business story, allows you to identify weak areas in your digital marketing operations. We transform your data into an integrated, automated process that actively delivers answers to your questions when you need them and is clear enough to present them both internally and externally with minimal additional work.
Areas of Practice
Digital Analytics Analysis
Discover your marketing weaknesses and strengths by doing a review of your business digital analytics for your website and associated digital presence. The review includes an audit of the connectivity across multiple platforms, establishing the reliability of the data, and the creation of dashboards that highlight the most important aspects of web data as they relate to your business.
Business Process Automation for Marketing and Beyond
Internal business processes are used to track the effectiveness of your staff and to keep track of the pulse of your business. If you find yourself updating spreadsheet after spreadsheet with data every day, and/or you wish to have a system created that automatically gathers, transforms, and displays your internal data so you have the pulse of your business in front of you at all times, then we can help you create such automation and incorporate it into your day to day business activities. We also create and manage Marketing Automation campaigns via email, SMS, etc.
Data Automation and Reporting Consolidation
Pull your data together automatically from multiple sources to build your reports without daily or weekly effort on your part. Make your data interactive so it can better help decision making when you need it most. Bring your data out of closed-off CRM systems and into spreadsheet-based systems for easy manipulation and sharing.
Reporting Interpretation and Training
Data works a little like a clock: it tells you the time, but it does not tell you what to do next. Structured Dashboards, built upon a comprehensive analysis of your digital business, provide you with clear markers and indicators that tell you where you should put your resources and where your resources are under performing. We build business-ready dashboards for daily use and presentations that fulfill your needs.