What Is Involved In E-commerce Email Optimization
E-commerce email optimization brings together several of the elements in the email marketing strategy and applies them to the content of your emails, while at the same time measuring specific improvement in tactical areas like click-through and open rate, so your emails have the best chance of being relevant to your customers over time.
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A/B Testing Email Campaigns and Flows
There are two keys to good A/B testing: One is to have a specific hypothesis to test for the content of emails, the other is to constantly optimize each email send by using at least two subject and preview lines to improve click-through and open rates over time.
Personalized Email Content
Personalization goes beyond adding a first name to an email. It is the process of understanding the interest of your audience and tailoring the content to fit those interests as much as possible. We do this by enriching the profiles in your store with information that allows us to segment and test the relevance of the data to your audience over time.
Email Subscriber Growth
We monitor email subscriber growth, unsubscribe behavior, and hard and soft email bounces to establish the validity of the current email campaign content to the email list. We use these measurements to optimize the validity of individual emails within automated email flows.
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Email Open Rate Improvement
Open rate improvement involves constantly using at least 2 subject and preview lines per email so each send has as much of an optimized audience as possible regularly. We explore the relationship between the subject and preview lines with other email metrics.
Triggered Email Responses
We create triggered email responses to specific events in your store to test how to maintain a customer's interest in your products and create a response that helps you meet your business goals, be those sales, engagement or awareness.
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Click-Through Rate Enhancement
Click-through rate is a test of alignment of email design and the validity of the content. We constantly test this alignment with the audience's interest to improve click-through rate over time. We test the influence of the subject and preview lines influence on click-through rates.
Customer Lifecycle Emails
We create an email version of your customer's lifecycle to optimize results in terms of sales, engagement or awareness as needed. These emails can be included in specific automated flows timed based on customer purchased behavior.
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We are Klaviyo Specialists
We tailor Klaviyo to make your email marketing efforts profitable and relevant to your customers.
We use everything that Klaviyo offers to help you achieve your business goals.
We use everything that Klaviyo offers to help you achieve your business goals.
We are Klaviyo + Shopify Specialists
We specialize in helping online stores that use Klaviyo and Shopify. Whether you are big or small, our email marketing services – tailored specifically for your business will help improve your performance, unlock potential opportunities, and achieve your goals.
E-Commerce Email Marketing Services
Whether you use Klaviyo or another email service provider, our full suite of services and expertise will put you in control of your email marketing efforts.
Here are some of the ways we can unlock new potential in your business.
Here are some of the ways we can unlock new potential in your business.
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E-commerce Email Audit
Our email marketing audit is a comprehensive process that involves the examination of various components to optimize the effectiveness of existing or potential email campaigns and automation flows. We create a comprehensive, actionable document with a plan of action and tracking metrics.
Optimization of Transactional Flows
Optimizing transactional email flows requires a data-driven approach to fine-tuning various email elements such as subject lines, content, and call-to-actions. The process also includes optimization for unique to the business properties, where emails are customized based on specific user attributes or behaviors, ensuring a highly personalized and relevant experience.
Klaviyo Account Management
Klaviyo account maintenance takes care of all your needs including contacting Klaviyo for troubleshooting and clarifications, integration of new features, metrics management and delivery, compliance with anti-spam programs in the USA and Europe, and close vigilance of account associated costs to maintain profitability.
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Email List Management
Email list management is a strategic approach that starts with list efficiency analysis. The insights gained feed into customer behavior list optimization and segmentation, where the email list is refined based on subscribers' interactions and responses to previous campaigns, and enriched via targeted data acquisition.
Sign Up Forms
Our holistic approach to sign up forms enhances the quality of your email list and does the groundwork for more successful and engaging email marketing strategies. Forms are crafted to be both user-friendly and aligned with the brand's aesthetics. We focus on going beyond the basics, collecting relevant preferences and interests data that can be used to optimize conversions.
SMS Marketing with Klaviyo
Using Klaviyo, or another SMS provider if needed, we integrate SMS messaging into your email campaigns and automated flows, ensure compliance, opt-in, segmentation and link tracking, plus we ensure that the timing of your messages does not get geographically blocked due to specific timing restrictions.
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Email Optimization
Email optimization is a multifaceted task that involves a series of targeted strategies to enhance the effectiveness of email marketing campaigns and automated flows. Among these strategies is multi-variate, timing and segment testing which yields constant improvements in engagement and conversion rates over time.
Email Campaign Creation
Email campaign creation involves a comprehensive approach that combine text, images, timing, segmentation, personalization, product merchandising to create campaigns that resonate with the target audience and achieve desired business outcomes. We test email designs to avoid Spam and get your email into the appropriate inbox as much as possible.
Klaviyo + Shopify Email Marketing
Klaviyo combines with Shopify to amplify the effectiveness of Shopify stores, driving sales and fostering long-term customer relationships. The Integration includes Product Optimization Presentation, presenting products in the most appealing way in emails, enhancing click-through and conversion rates.
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We Deliver Customer Satisfaction
