Grow your business ROI with our email campaign creation and management services.
We'll help you create and manage email campaigns that get results. We will work with you to create campaigns that are tailored to your specific goals and audience. We'll also ensure that your campaigns are compliant with all relevant regulations such as GDPR and CAN-SPAM Act.
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What Is Involved In Email Campaign Creation
Email campaigns require adherence to best practices for maximum effectiveness, ensuring messages reach interested and engaged recipients. Personalization goes beyond using the recipient's name; it involves tailoring content to meet their specific interests and behavior, increasing relevance and engagement.
Email Campaign Design
Effective email campaign design is a blend of visual appeal, user-friendly layout, compelling content, and strategic use of CTAs. We work with your graphics, text and designs to adapt them to emails and combine aesthetics, functionality, and content strategy to effectively communicate with the target audience.
Collaboration and Approvals
Email campaigns are your brand's direct messaging to its audience. We ensure that all messages are approved prior to sending, and that you are satisfied with your templates, messaging, and overall sending approach.
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Email Campaign Testing
Email campaign testing is an ongoing process. Consumer behaviors and preferences change over time, and what works today might not be as effective tomorrow. Our data-driven approach performs regular testing and adaptation to maintain the effectiveness of email marketing campaigns.
Drip Campaign Design & Testing
Email drip campaigns are a powerful tool in the digital marketing arsenal, designed to nurture leads and engage subscribers through a series of automated emails. Unlike automated flows, these campaigns are strategically crafted to deliver relevant information and offers at optimal times, guiding potential customers through the buyer's journey with precision.
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Email Analytics and Tracking
We provide insights into the performance and impact of email campaigns by measuring key metrics such as open rates, click-through rates (CTR), bounce rates, and conversion rates, to offer a clear view of how recipients interact with the campaigns emails.
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We are Klaviyo Specialists
We tailor Klaviyo to make your email marketing efforts profitable and relevant to your customers.
We use everything that Klaviyo offers to help you achieve your business goals.
We use everything that Klaviyo offers to help you achieve your business goals.
We are Klaviyo + Shopify Specialists
We specialize in helping online stores that use Klaviyo and Shopify. Whether you are big or small, our email marketing services – tailored specifically for your business will help improve your performance, unlock potential opportunities, and achieve your goals.
E-Commerce Email Marketing Services
Whether you use Klaviyo or another email service provider, our full suite of services and expertise will put you in control of your email marketing efforts.
Here are some of the ways we can unlock new potential in your business.
Here are some of the ways we can unlock new potential in your business.
E-commerce Email Audit
Our email marketing audit is a comprehensive process that involves the examination of various components to optimize the effectiveness of existing or potential email campaigns and automation flows. We create a comprehensive, actionable document with a plan of action and tracking metrics.
Optimization of Transactional Flows
Optimizing transactional email flows requires a data-driven approach to fine-tuning various email elements such as subject lines, content, and call-to-actions. The process also includes optimization for unique to the business properties, where emails are customized based on specific user attributes or behaviors, ensuring a highly personalized and relevant experience.
Klaviyo Account Management
Klaviyo account maintenance takes care of all your needs including contacting Klaviyo for troubleshooting and clarifications, integration of new features, metrics management and delivery, compliance with anti-spam programs in the USA and Europe, and close vigilance of account associated costs to maintain profitability.
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Email List Management
Email list management is a strategic approach that starts with list efficiency analysis. The insights gained feed into customer behavior list optimization and segmentation, where the email list is refined based on subscribers' interactions and responses to previous campaigns, and enriched via targeted data acquisition.
Sign Up Forms
Our holistic approach to sign up forms enhances the quality of your email list and does the groundwork for more successful and engaging email marketing strategies. Forms are crafted to be both user-friendly and aligned with the brand's aesthetics. We focus on going beyond the basics, collecting relevant preferences and interests data that can be used to optimize conversions.
SMS Marketing with Klaviyo
Using Klaviyo, or another SMS provider if needed, we integrate SMS messaging into your email campaigns and automated flows, ensure compliance, opt-in, segmentation and link tracking, plus we ensure that the timing of your messages does not get geographically blocked due to specific timing restrictions.
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Email Optimization
Email optimization is a multifaceted task that involves a series of targeted strategies to enhance the effectiveness of email marketing campaigns and automated flows. Among these strategies is multi-variate, timing and segment testing which yields constant improvements in engagement and conversion rates over time.
Email Campaign Creation
Email campaign creation involves a comprehensive approach that combine text, images, timing, segmentation, personalization, product merchandising to create campaigns that resonate with the target audience and achieve desired business outcomes. We test email designs to avoid Spam and get your email into the appropriate inbox as much as possible.
Klaviyo + Shopify Email Marketing
Klaviyo combines with Shopify to amplify the effectiveness of Shopify stores, driving sales and fostering long-term customer relationships. The Integration includes Product Optimization Presentation, presenting products in the most appealing way in emails, enhancing click-through and conversion rates.
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