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Optimize your transactional emails to boost sales and deliverability
Transactional email flows are often the most profitable way to use email for sales. They capture your new customers, add new enriched data to your profiles, and deliver the first impression on your email communication. We pay attention to all the details that go with these flows to ensure that they deliver quality results for your business over time.
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What Is Involved In Optimization of Transactional Email Flows
The optimization of transactional email flows brings together several of the elements in the email marketing strategy and applies them to the content of each flow's emails. We leverage advanced personalization techniques, integrating relevant customer data to make each communication feel tailor-made. By analyzing customer interaction data, we fine-tune the timing and content of these emails to increase open rates and engagement.
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A/B Testing Email Transactional Flows
We create at least two versions of a flow emails, each with a distinct element - be it the subject line, email design, content, or call-to-action - and send them to the targeted audience for the flow. This method allows us to gather concrete data on customer preferences and behaviors and deliver better results for your business over time.
Site Abandonment Email Strategy
The Site Abandonment Email Flow recaptures the attention of potential customers who visit your website but leave without taking significant action, such as making a purchase. The emails offer incentives like discounts or exclusive content to encourage a return visit. This flow helps recover lost sales and provides insights into website user experience, reducing future abandonment rates.
Email Flow Subscriber Behavior
We monitor email flow behavior such as unsubscribe, hard and soft email bounces and spam notifications to establish the validity of the current email flow content to the email list. We use these measurements to optimize the validity of individual emails within automated email flows.
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Cart Abandonment Email Strategy
We use data to create personalized, timely, and persuasive email reminders that resonate with the customer's unique interests and shopping behavior. We tailor the content of these emails to include relevant product recommendations, special discounts, or limited-time offers that incentivize a return to the cart.
Customer Feedback Acquisition
We can incorporate the acquisition of individual data points within flows to survey customers with single-questions that illuminate customer interests and potential targeting possibilities for campaigns and additional triggered emails. This process allows for the continuing improvement in relevance of what the customer sees and reads in your emails.
Post-Purchase Email Tactics
We use this flow to cultivate a long-lasting relationship with customers beyond the initial sale. Depending on your product, this could involve service or additional information to enhance customer satisfaction and encourage repeat business.
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Welcome Flow Email Optimization
We test the Welcome Email Flow to strike the right tone and provide valuable content based on testing and customer behavior. This email flow fulfills the initial customer expectations of your brand. We often use this flow to start enriching a profile based on important data points that allow for further segmentation.
User Behavior Email Targeting
We optimize flow emails based on relevant customer purchasing behavior to differentiate the types of offers that automated flows provide, and give customers a VIP treatment as a reward for their loyalty. These emails can provide triggered special information and offers to specific segments to move them along your customer lifecycle.
Special Offer Response Flows
Special sales, downloadable files, social media offers often require an ad-hoc flow to create particular responses and gather specific data to measure the viability of these programs. Specialized flows capture this information and enhance customer satisfaction.
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We are Klaviyo Specialists
We tailor Klaviyo to make your email marketing efforts profitable and relevant to your customers.
We use everything that Klaviyo offers to help you achieve your business goals.
We use everything that Klaviyo offers to help you achieve your business goals.
We are Klaviyo + Shopify Specialists
We specialize in helping online stores that use Klaviyo and Shopify. Whether you are big or small, our email marketing services – tailored specifically for your business will help improve your performance, unlock potential opportunities, and achieve your goals.
E-Commerce Email Marketing Services
Whether you use Klaviyo or another email service provider, our full suite of services and expertise will put you in control of your email marketing efforts.
Here are some of the ways we can unlock new potential in your business.
Here are some of the ways we can unlock new potential in your business.
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E-commerce Email Audit
Our email marketing audit is a comprehensive process that involves the examination of various components to optimize the effectiveness of existing or potential email campaigns and automation flows. We create a comprehensive, actionable document with a plan of action and tracking metrics.
Optimization of Transactional Flows
Optimizing transactional email flows requires a data-driven approach to fine-tuning various email elements such as subject lines, content, and call-to-actions. The process also includes optimization for unique to the business properties, where emails are customized based on specific user attributes or behaviors, ensuring a highly personalized and relevant experience.
Klaviyo Account Management
Klaviyo account maintenance takes care of all your needs including contacting Klaviyo for troubleshooting and clarifications, integration of new features, metrics management and delivery, compliance with anti-spam programs in the USA and Europe, and close vigilance of account associated costs to maintain profitability.
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Email List Management
Email list management is a strategic approach that starts with list efficiency analysis. The insights gained feed into customer behavior list optimization and segmentation, where the email list is refined based on subscribers' interactions and responses to previous campaigns, and enriched via targeted data acquisition.
Sign Up Forms
Our holistic approach to sign up forms enhances the quality of your email list and does the groundwork for more successful and engaging email marketing strategies. Forms are crafted to be both user-friendly and aligned with the brand's aesthetics. We focus on going beyond the basics, collecting relevant preferences and interests data that can be used to optimize conversions.
SMS Marketing with Klaviyo
Using Klaviyo, or another SMS provider if needed, we integrate SMS messaging into your email campaigns and automated flows, ensure compliance, opt-in, segmentation and link tracking, plus we ensure that the timing of your messages does not get geographically blocked due to specific timing restrictions.
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Email Optimization
Email optimization is a multifaceted task that involves a series of targeted strategies to enhance the effectiveness of email marketing campaigns and automated flows. Among these strategies is multi-variate, timing and segment testing which yields constant improvements in engagement and conversion rates over time.
Email Campaign Creation
Email campaign creation involves a comprehensive approach that combine text, images, timing, segmentation, personalization, product merchandising to create campaigns that resonate with the target audience and achieve desired business outcomes. We test email designs to avoid Spam and get your email into the appropriate inbox as much as possible.
Klaviyo + Shopify Email Marketing
Klaviyo combines with Shopify to amplify the effectiveness of Shopify stores, driving sales and fostering long-term customer relationships. The Integration includes Product Optimization Presentation, presenting products in the most appealing way in emails, enhancing click-through and conversion rates.
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We Deliver Customer Satisfaction
