Discounting can be a powerful tool in an email marketing strategy, but using it constantly and broadly can have unintended consequences. This blog post will explore both the potential benefits and drawbacks of frequent discounting, helping you decide the best approach for your brand.
The Downsides of Constant Discounting:
However, discounting isn't inherently negative. Here are some potential benefits:
Finding the Right Balance: The key lies in strategic and targeted email-based discounting. Here are some tips you can A/B test:
To summarize:
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AuthorDaniel Loebl is a Digital Marketer with over 10 years of experience. He is ready to tell your story via email. Request an appointment. Archives
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