It's important to keep in mind that the subject line is the first thing that the recipient will see, so it should be attention-grabbing and relevant to the content of the email. You may want to test out different subject lines to see which ones perform the best. Here are 24 subject lines for New Year's emails for an ecommerce business:
​

1. "New Year, new deals: Save X% on your first purchase of the year!"
2. "Happy New Year from [Brand Name] - Shop our top picks for the year ahead"
3. "Ring in the New Year with [Brand Name]: Limited time offers inside"
4. "Celebrate the New Year with [Brand Name] - Save on your favorite products"
5. "New Year, new resolutions - Shop [Brand Name] for everything you need"
6. "2023 is here - Shop [Brand Name] and save on your New Year's essentials"
7. "New Year, new you: Save X% on your first purchase of 2023!"
8. "2023 is here - Shop [Brand Name] for the latest deals"
9. "Happy New Year from [Brand Name] - Save X% on your first order"
10. "Celebrate the New Year with [Brand Name] - Exclusive offers inside"
11. "Ring in the New Year with [Brand Name] - Save on your favorite products"
12. "New Year, new savings - Shop [Brand Name] and save X% on your first order"
13. "Start the year off right with [Brand Name]: Save X% on your first purchase"
14. "Get ready for a fresh start with [Brand Name]: Shop our New Year's sale"
15. "Welcome to 2023: [Brand Name] has your New Year's resolutions covered"
16. "New Year, new savings: Shop [Brand Name] and save on your favorite products"
17. "Say goodbye to 2023 and hello to savings with [Brand Name]"
18. "New Year, new you: Shop [Brand Name] and save on your self-care essentials"
19. "New Year, new you: Save X% on your first purchase of 2023"
20. "Start the New Year off right with [Brand Name]: Limited time offers inside"
21. "2022 is here - Shop [Brand Name] for all your New Year's resolutions"
22. "New Year, new deals: Save on your favorite products at [Brand Name]"
23. "Happy New Year from [Brand Name] - Shop our top picks for 2023"
24. "Celebrate the New Year with [Brand Name] - Save on your New Year's essentials"

I hope you take these examples and modify them to suit your A/B testing in emails during the festive season. A/B testing is the best way to learn how to optimize your email campaigns over time. If you would like to work with me on your email campaigns, get in touch!

Here are 5 tips on creating effective subject lines that will avoid the spam folder:
​
Keep it short and to the point: A subject line that is too long or unclear can easily get lost in the clutter of a crowded inbox. Keep your subject line concise and focused on the key message you want to convey to your audience.

Avoid using spammy words or phrases: Spammers often use certain words and phrases in their subject lines to trick recipients into opening their emails. Avoid using words like "free," "earn money," or "click here" in your subject line to avoid being flagged as spam.

Personalize your subject line: Adding the recipient's name or referencing their specific interests or needs can increase the chances of them opening your email. This personalization shows that you have taken the time to tailor your message to their specific needs and makes your email more relevant to them.

Use numbers and symbols wisely: Including numbers or symbols in your subject line can help it stand out in a crowded inbox. However, be careful not to overdo it, as this can make your email look spammy and decrease the chances of it being opened.

Test and optimize: Testing different subject lines on a small sample of your audience can help you determine which ones are most effective in getting more clicks to your site. Use the results of these tests to optimize your subject lines and improve your overall email marketing strategy.

Here are examples of subject lines that could be considered spam - avoid these formats:

"Earn $500 a day with this secret method"
"Click here to claim your free gift"
"Get rich quick with this amazing opportunity"
"Special offer: 50% off all products"
"This is not spam: Important information inside"
"You're a winner! Claim your prize now"
"Your account will be closed unless you respond"
"Amazing breakthrough in weight loss"
"Join our exclusive members-only club"
"Miracle cure for [disease] discovered"

Here are examples of subject lines that would not be considered spam - use these formats to improve your results:

"Join our webinar on [topic] this Wednesday"
"Limited time offer: 20% off your first purchase"
"New blog post: [title]"
"Invitation to our [event] this weekend"
"Check out our latest [product/service] review"
"Get the latest industry insights with our newsletter"
"Thanks for subscribing to our [blog/newsletter/etc.]"
"Join our community and receive exclusive offers"
"Don't miss out on our [event/promotion] this month"
"Customer service update: [important information]"
"Limited time offer: 20% off your first purchase"
"New blog post: [title]"
"Invitation to our [event] this weekend"
"Check out our latest [product/service] review"
"Get the latest industry insights with our newsletter"
"Thanks for subscribing to our [blog/newsletter/etc.]"
"Join our community and receive exclusive offers"
"Don't miss out on our [event/promotion] this month"
"Customer service update: [important information]"
"Get a sneak peek at our new product line"
"Join us for a free webinar on [topic]"
"Limited time offer: 15% off your first order"
"Don't miss out on [event] - register now"
"Your feedback is important to us"
"Thank you for being a valued customer"
"Introducing our new [product/service]"
"Limited seats available for [event]"
"Exclusive discount for [company] employees"
"Join us for a special [event/sale] this weekend"

I hope these tips are helpful and provide useful examples for your own email marketing. Get in touch if you would like to work with me on improving your overall email marketing strategy and results.

Establishing effective communication and nurturing a relationship with customers requires tact, respect, and a deep understanding of the value of the recipient's digital real estate. Here are 7 key things to keep in mind:
​

1. The success of an email campaign significantly depends on how you manage your place in your recipient's inbox, which is a fiercely competitive space filled with numerous messages each day.
2. The process of managing a digital mailbox is compared to handling a physical one. While a physical mailbox gets cleared daily, digital mailboxes are attended to more frequently, with decisions being influenced by the sender's identity, the email's importance, and the recipient's mental state.
3. The digital mailbox, unlike the physical one, only allows for a single subject line to grab the recipient's attention. The inbox holder faces the decision-exhaustion similar to that of a physical mailbox owner, with unwanted emails ending up in the trash or being marked as spam.
4. Building a relationship with customers via email is a consensus-based process. The granting of consent to send emails does not automatically establish a relationship; instead, it signals consent to explore the possibility of a relationship.
5. Marketers often misuse consent by assuming it as an invitation to inundate the customer's inbox with emails. This mistake often leads to emails being ignored, deleted, or marked as spam, highlighting the fact that a relationship still needs to be built post-consent.
6. Building a relationship involves managing the frequency of messages and their content. The messages should be aimed at building a relationship, treating the recipient as a more evolved version of the sender, someone they are keen to learn about and understand better.
7. It's important to respect the recipient's inbox, modulating the frequency of messages to meet shared mutual importance. Treating the potential of a relationship as a test, rather than assuming that consent implies a direct trigger to sale, improves the odds of success.

Email marketing should be seen as an opportunity to create and nurture relationships with recipients. Consent is merely the starting point, not an excuse to flood inboxes. By respecting the recipient's space, and approaching them with the intent to understand and value them, businesses can make their emails stand out.

In the landscape of integrated digital marketing, email continues to serve as an instrumental component. However, to maximize the business value of email marketing, a context-sensitive approach to interpreting metrics is crucial. This discussion explores the premise of generating business-relevant insights from email metrics by focusing on two central questions, thereby enabling businesses to understand, evaluate, and enhance the effectiveness of their email campaigns.

1. Recognizing the Importance of Context: Email metrics, without a solid, business-oriented context, merely reflect the activities within the email channel and not their business implications. Hence, to make these metrics valuable, they should be viewed in a business-relevant context rather than stand-alone figures.
2. Beyond Internalized Reporting: Instead of focusing solely on email activities that serve departmental reporting, it's imperative to derive business-relevant meanings from email metrics. This shift in perspective enables a more robust evaluation of the business contribution of email marketing.
3. Defining Communication Efficiency: At its core, email marketing is a two-way communication tool with customers or potential customers. The effectiveness of the email channel can be assessed by determining how well it serves as a communication tool.
4. Asking the Right Questions: To establish a business-relevant context, email metrics should answer two crucial questions - "Is our message reaching customers?" and "What are our customers doing once they see our messages?" These inquiries help ascertain the reach and impact of your email communications.
5. The Power of Contextual Metrics: The answers to the aforementioned questions establish the value of the email channel as a communication tool within a business context, transcending the limitations of activity-centric interpretation.
6. Leveraging Metrics Systems: It's essential to have a well-integrated metrics system capable of delivering relevant data to support the responses to these critical questions. Email systems like MailChimp, Klaviyo, Aweber, and SendInBlue can provide this necessary data.
7. Translating Metrics to Business Language: This approach enables businesses to convert "email-speak" into "business-speak", facilitating better communication of results across various business groups and allowing for the continuous improvement of email marketing efforts.

Ultimately, the key to maximizing the business value of email marketing lies in framing metrics within a relevant business context. By addressing two fundamental questions about reach and customer actions, businesses can derive more meaningful insights from their email marketing data. This shift in perspective not only elevates the understanding of email effectiveness but also promotes clear, business-focused communication across different groups, making every email count.