One of the great promises of email marketing is to ‘get the right message, to the right people, at the right time,’ with the expectation that you will get the ‘right result.’ The fulfillment of this promise involves audience segmentation.
You could say that a successful, sustainable audience segmentation will provide value in the mind of a customer beyond the message of constant discounting.
There are 5 elements that can make up successful, sustainable audience segmentation.
A thoughtful approach to segmentation that builds upon a customer-centric strategy is very likely to help you succeed in your email-driven efforts. Good segmentation gives meaning to to ‘get the right message, to the right people, at the right time,’ in the context of whatever you are trying to get across, in circumstances dealing from Business to Business or Business to Consumer.
Daniel Loebl is an experienced Marketer focused on expanding the recognition of customer value inside a business and keeps a 'beginner's' mind approach to business problems.