How do customers evaluate the value of your e-commerce emails?

How does your customer evaluate the value of your emails after opening them?

Thinking about this question will help you write and design emails that customers will look forward to opening.

Here are some guidelines to help you win:

Does your email go beyond promotion? Focusing only on selling tells your customer that you view them only as a wallet. Write about the effect of the product in their lives. Show them customer generated reviews that express appreciation for the product and its usefulness. If applicable, offer helpful content like product guides, gift ideas, styling tips, or how-to articles.

Is your email truly personalized? Build the promotional part of the email around your customer's purchase history. Use first names, mention past purchases, and recommend products based on their browsing history.

Is your message correctly targeted? Talking to your repeat customers in the same way that you talk to customers who have purchased only once, or never at all, can be a recipe for messaging failure. Once your list is segmented, adjust the text to be relevant to the segmentation criteria you've chosen so your message is relevant to the audience it is reaching.

Contact us or make an appointment to find out how we can help you improve the values of your emails today!

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